Local or Regional Broadcast

Having over 20 years of experience in placing and negotiating rates for our clients will allow us to get you the lowest rates and best placement for your broadcast schedule!

 

Can you answer these questions?

  • When you place a schedule, is your budget big enough for television or should you use cable or radio?
  • Which medium would give you enough exposure to make the phone ring?
  • Which shows, or stations are the best venue to reach your target audience?
  • What times of day are best?
  • Do you get a better cost per impression during different shows? How do you track that?
  • How many gross impressions do I need to be effective?
  • How many spots should I run to achieve this number?
  • How do you create a commercial that will get my message across effectively without breaking the bank?

 

When done properly, the right media choices bring a great return on investment for your company. The choices seem endless, from print to billboards, Internet to radio, television advertising to product placement. You'll need to explore the costs and the disadvantages of each. Image Studio has the experience to break down this information for you and prepare a plan that will work!

 

Print Ads

Knowing where, and whether or not, to place your ads, and when is crucial. Let us help you formulate a campaign that will bring you a return on your investment!

There’s still a lot of people who use the yellow pages. However, pair this ad up with an internet listing so you don't lose any potential customers!

Newspaper advertising still has a place, but you have to be creative in your placement and ad to be noticed!

Direct mail can be very effective if done right. Be creative, sending a plain postcard just doesn't get noticed!

Magazine advertising idea can be a very effective way of reaching a target market. The trick is to choose the magazines or e-zines that best match the market you’re targeting.

Every time you hand a business card out to a prospective client or customer, you’re advertising your business.

Every professional or business organization offers exclusive advertising opportunities for their members, ranging from free promotion on the organization’s website through special section newspaper advertising.

The reason you see so many vehicles emblazoned with advertising is that it works; vehicle advertising is very visible advertising. If you’re not ready for custom graphics or a magnet quad sign that sit atop your vehicle, go for a magnetic sign that you can take off when you want.

Sending promos with invoices. Sell to current customers easily!

Let's talk about what's right for your company. So many options, but truthfully, there's a good fit that can work for you!

 

Trade Shows

Did you know there is a science to putting together a successful trade show booth. We have the experience and education needed to help you create a booth that will entice visitors to interact!

Trade shows can be a very effective promotion and sales tool for any business. However, they can also be a complete waste of time and money. Whether trade shows are a complete success or a drain on your marketing budget with no return, depends a great deal on your advance preparation.

  • What are your specific goals for this show?
  • Who is your target audience?
  • How will you entice them to enter your booth and interact with you?
  • What will the lighting be like?
  • Will your booth posititon be a low or high traffic area?
  • Who will be around you?
  • Are you prepared to advertise in advance so your prospects will know to look for you?
  • Have you thought about setting up an interactive offer that brings prospects to you that you can track?

 

Let us help you create a successful trade show booth and plan that will bring customers to you! Click here to download free tips on how to create trade show displays that will engage potential customers.

Grassroots

We believe that communication has the power to create change and that real change only occurs with effective, powerful communication. Grassroots marketing is defined as the delivery of key organizational messages to audiences where they work, live, and play. It cultivates the all important "word of mouth" effect and results in a totally organic reaction: your product becomes a part of regular conversation.

Grassroots includes guerilla marketing, social marketing and other face to face opportunities. We've put together plans that included manning booths at large health fairs for Nexium to attending Pampered Chef parties for Del Monte! You just have to think outside of the box. There's a million ways to implement a grassroots effort.

We've worked with large corporations on grassroots efforts in the region. Nexium, Proctor and Gamble, Hallmark and Del Monte to name just a few! Can grassroots marketing bring you more business? Let's talk!

 

Business to Business

We specialize in helping businesses communicate with existing clients and prospects. It's more than just marketing, it's how you communicate and educate!

Many companies think they need to add a marketing mix to their budget. Frequently, we find that if sales staff are properly trained and given some advice on how to use tools already at their disposal, sales magically increase!! It's a beautiful thing!

We have found in a large number of businesses we serve that improving communication with different departments, educating existing customers is the place to start. If a customer buys a widget from you, he'd probably also buy the gadget you sell, if he only knew you sold it!!! How many times have you lost out on a sale because your customer didn't know everything you offered. It's probably happened more than you know! Current clients are the best place to start when trying to grow your business. Whether you're educating them, or putting a referral program in place, it's the cheapest and most effective venue. Marketing 101: if you already have a client, it's easier to keep them and sell to them than it is to get a new one. You definitely want new clients, but are you maximizing sales with current ones?

We have consulted with companies large and small to address this very issue. Let us come spend an hour with you, no charge and we can tell you what we think about your communication process!

Marketing Consulting

One of our passions! We truly enjoy coming in and learning about your company. We can offer advice, not only on marketing, but internal and external communication and how this alone can increase your business. What if you could increase income without spending any additional revenue on marketing? It's possible!!

At the risk of repeating ourselves:  We have found in a large number of businesses we serve that improving communication with different departments, educating existing customers is the place to start. If a customer buys a widget from you, he'd probably also buy the gadget you sell, if he only knew you sold it!!! How many times have you lost out on a sale because your customer didn't know everything you offered. It's probably happened more than you know! Current clients are the best place to start when trying to grow your business. Whether you're educating them, or putting a referral program in place, it's the cheapest and most effective venue. Marketing 101: if you already have a client, it's easier to keep them and sell to them than it is to get a new one. You definitely want new clients, but are you maximizing sales with current ones?

We have consulted with companies large and small to address this very issue. Let us come spend an hour with you, no charge and we can tell you what we think about your communication process!

If you decide you'd like our help, you can create a budget, and we'll work around that to help you plan and execute the plans we develop together. Think of us as an extension of your staff. We're here to help!

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